Colour commands a symbolic task in designing websites. aside from defining how good a website appears, but it can also determine how the browsing replies. Getting tints decisions correct can command to more sales and plaudits whereas electing the inappropriate put may have the polar display.
Good selection of colour can be attributed to knowledge of the psychological impact of colours. particular colours stirs up feelings of joy & happiness, whereas others can promote anger and depression.
Colour can attract users & grab attention. this could be utilised to highlight a message or to lead a user to another part of the website.
This summarises what emotional effect that colours can have on people.
Black is linked with power, refinement, wealth & mystery. in designing for the web, it can be effectively used with bolder colours to create good contrast.
White is linked with cleanliness, simplicity, calm & purity. used on websites a lot, it can convey style & demonstrates that the site's content is strong enough to stand-alone without a strong visual aid.
With connotations to passion, annoyance, fire & power, red, used lightly, can be a great way to direct the user's attention to a certain area.
Green is linked to trees, money & jealousy. The calmest colour in the spectrum, it is extremely popular with websites that're linked to nature.
The colour white is associated with clean and simple designs, which means that it's favoured by various design firms. It stirs up feelings of cleanliness, simplicity, honesty & innocence.
Stirring up feelings of lust, sex, fire & aggression, red can be a highly charged colour. the brighter side of red is bold, which means that it can be used to raise awareness.
Like green, brown is linked to mother earth, calm and relaxation. there is a trend to use wood as a background colour to give the feel of organics and the environment.
Pale grey is usually used to create shiny gradient effects in web design. The colour might be linked to refinement, stability and boredom.
In web design, purple is an underused colour, probably because it can be seen as a ladylike colour. it's also linked to royalty, romance & wisdom.
Grey can be a weird colour as it isn't strong. it can be used to make sophisticated, classy & calm web sites. it's used heavily on technology web sites.
Knowing more about the psychology of colour could give web designers the upper hand when you're designing a client site. simply knowing what colours create what effect can make a website successful. there's nothing worse than creating a great-looking site but doesn't connect with the end user. using colour cleverly to create feeling, contrast & balance can change a boring website into a great one.
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