Designing for the world wide web involves plenty skilful disciplines from layout to type & colour. Colour is particularly serious because it provides the first impression to the user. the right colours can create a great experience for the user, while the wrong colours can have an adverse affect.
To make a good website, the web designer should know how colours can affect people. subconsciously, people react to colours and associate them with different feelings & emotions.
Colours do not only bring up emotions and feelings that might influence how a site is received but they can also be cleverly utilised to direct users to specific bits of your site.
Every colour that you can think of can be used on the internet these days, which means that picking the correct colours can be a huge task. here's a fast summary of how some colours evoke certain reactions.
Black is associated with power, sophistication, riches & mystery. in design, it can be very effective with brighter colours to create great contrast.
White is linked with cleanliness, simpleness, calm & purity. used on websites a lot, it can convey style & demonstrates that the website's content is strong enough to stand alone without bold imagery or graphics.
With connotations to lust, anger, fire & power, red, used sparingly, can be a good way to direct the user's attention to a certain area.
Red is a very evocative colour & it stirs up thoughts of hell, love, fire & warning. it's probably the best colour to use to draw attention.
White can create contrast by being used as a background colour. the areas of white inbetween the components of a webpage are called negative space. White is linked with cleanliness, peace & light.
Black is a bold colour & is associated with sexiness, intensity & elegance. it's a very popular colour on photography web sites, because black creates heightened contrast with colours within photos.
Purple has connotations of royalty, indulgence & luxury. it isn't an often used colour in designing web sites, probably because it is known as a girly colour.
Creating the impression of earthiness, cosmos & poverty, brown is extremely similar to green in that it can be used to give the site a relaxed feel.
Brown stands for confidence, reassurance, dirt & poverty. like green, it can be used to make a site feel calm and relaxed. it is really popular with websites to do with nature.
Purple might be a really rich colour & it's linked to religion as well as wealth & royalty. It doesn't is not so popular as other colours in designing for the internet however, if used effectively, it gives a site a sense of sophistication.
It is evident that colours do not just make a site look stunning, but they also have an underlying effect of user experience & can dictate how successful a website can be. picking the right colours can evoke a site that users can identify & will make them more willing to use, explore & promote the site to pals. picking the wrong colours can accidentally put users off & have them switch off.
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