At a recent marketing event that I had visited, I discovered the art of using simple graphics and images to draw people's attentions. The said event was a food exhibition which hosted an array of supermarket brands and labels. They represented each product making it one of the most prestigious and eye-catching event of all time. This was not to say that the main objective of the event was to see more clients registered onto their books, or to reach a specific sales target.
The free foods were plentiful, the market stalls were laden with a wide selection of delightful treats however, what struck out the most was the way they had laid out their stalls. There were brightly lit pull up banners that caught visitors attentions showing them the arrow signs to come sample their products, as well many people holding baskets handing out leaflets and giving out yet more samples of the goodies that they had to offer.
Aside from the well-designed pull up banners, there were plenty of popup display stands, large banner stands and interactive graphic images that provided a short video of up and coming products, and a brief history of the company. Many would understand this to be a ploy of trying to gain the interest of the consumer and offer one of a kind product at low prices. The food exhibition itself was well organised event that provided people a variety of choices and plenty of freebies to take home with them.
The only way an exhibition like this can be successful is if the event has been prepared in advance, with plenty of time to gather together enough supplies and a set number of staff. Much of the success is due to the amount of time spent on organising and designing the marketing equipment, such as the posters and banner stands. There was also time spent on promoting the event enabling enough time to let people know of the event. For any company to be successfully promoted, they must ensure that they have a clear objective of what they are representing in the event.
For example are they aiming to raise any money from selling their products; working towards promoting the launch of a new product or prototype; reaching a set target for the amount of client contacts; have a mission to hand out as much free samples as they can? Each market and company has their own objective which generally requires plenty of thought and planning. These exhibitions are held to provide a refreshing look at the brands and to help boost the business income.
The food exhibition did also include plenty of interaction from the staff to visitors. Without the people representing the companies, there may not have been any visits to the stands. A key aspect of the marketing world is to be able to communicate with each person on a one-to-one basis so that potential clients can gain more insightful information and understand the kind of people working alongside the development of the product.
There were also plenty of announcements and dates provided for any new launches. This gave people a feeling of anticipation of what to expect next and the option to come back to them for more information or products. Those who are provided enough information and a good first impression are more likely to remember your products, therefore, good preparation is always key.
Author Resource:-
Anna Stenning has assisted in many exhibitions, including helping people pick out the right pull-up banners and setting up the exhibition equipment.
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