The travel industry has been hit hard by the recent economic downturn. Many hotels, resorts and airlines are cutting costs in an effort to keep their businesses running even when the guests aren't coming in the numbers they used to.
In at least one place, though, the tourists are still faithfully keeping their vacation plans. Spain's tourism industry continues to thrive despite the euro's strength against other world currencies.
Scottish tourists in particular have always been fond of Spain and the Spanish island such as Tenerife and Lanzarote. More commercial flights arrive in Spain from Scotland than most other countries. Every year, Scots flock to Spain for its gorgeous beaches, its lively culture and its relatively inexpensive prices.
Despite the euro gaining strength on the British pound, Spain is less expensive for Scottish travelers to visit than many other countries in the European Union. Since the Spanish economy thrives on tourism, prices have remained affordable for tourists.
But Spain's attraction isn't about tourist traps or cheap thrills. The country's long and fascinating history is what draws some visitors. Others come for the robust nightlife in Spain's cities. Many tourists come to Spain to revel in some of the world's most treasured art and architecture. From the Prado in Madrid to the Guggenheim Museum in Bilbao, Spain is a dream come true for anyone who enjoys admiring the works of masters.
Winter holidays in the warmth of Lanzarote is popular too, with many Scots opting to have a Lanzarote holiday while their own winter is on.
Recently, tourist destinations outside of the European Union have become very popular for British travelers. Egypt and South America have been named as among some of the most affordable destinations for British visitors.
However, many prefer to remain closer to home. Spain is only a short journey away, meaning that Scottish travelers can save money on airfare. Even if the local currency in Spain means that they will pay more once they arrive, Scottish travelers don't seem to mind. To them, the pleasure of being in Spain is worth paying just a little more due to the currency conversion.
Some Scots, however, are choosing to stay at home rather than travel abroad, and they're not alone. Tourists come from all over the world to see the natural and historical richness of Scotland.
Among the most popular Scottish tourist destinations are Edinburgh and the Scottish Highlands. Edinburgh, the capital of Scotland, has a rich history dating back many centuries. Today it is one of the rare cities that manage to seamlessly blend the ancient and the modern.
Edinburgh features some of Europe's most beloved music and arts festivals. Local history and culture permeate the modern atmosphere to create a wholly unique experience. In Edinburgh, you can visit the ancient Edinburgh Castle, admire the art in the National Gallery of Scotland and dance to modern music in a club all in the same day.
The Scottish Highlands have been immortalized in many books and films, but nothing can prepare you for the real thing. As one of the most diverse wildlife habitats in Britain, the Highlands contain a fascinating array of birds, seals, dolphins and many more animals. The rough terrain and famously fickle weather make every outing an adventure, but one that is very much worth embarking on.
Spain clearly remains Scotland's favorite tourist destination and will do so far into the future. But Scots continue to vacation inside Scotland as well, enjoying the beauty that their homeland has to offer.
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