The essence of e-mail marketing is to build a list by
capturing e-mail addresses of responsive clients. There are
proven methods of the WISE as to how this can be achieved
most effectively.
Wise Way 1 - Offer a Freebie
You have to give in order to get. If you want people to
offer up their email address, you`re going to have to offer
up an incentive. Nothing works better than something that`s
complimentary (you spell that F-R-E-E). You can give away
no-cost reports, books, software, or even sample pages of a
book.
Wise Way 2 - Use Pop-Ups
Pop-ups are one of the most common methods you can use to
capture email addresses and build your email list quickly
and with ease. Simply construct a web page containing code
for a form and set the page to open (pop up)when visitors
enter OR exit your site.
Make sure the pop-up offer is something that`s valuable
enough to motivate visitors to take time to give you their
contact information. Your offer can be a complimentary
report, download, or ebook that arrives instantly through
your auto responder to their email inbox when they give you
their email. If you need a pop-up, you can pick one up free
from Empowerism.
Wise Way 3 - Use Postcards
If you have a mailing list that contains snail mail
(street)addresses, convert it into an email list by sending
out a postcard and inviting people to visit your website to
receive a gift of some kind - a report, a discount
coupon,etc. Visitors don't have to pay in order to receive
their gifts, they simply need to enter an email address.
A Word to the Wise from the U.S. Post Office: Postage is
much less expensive for a postcard than a standard-size
letter. Not only are they economical, postcards are more
likely to get your message across since the consumer doesn`t
have to open an envelope.
Wise Way 4 - Subscriber Box On Every Page
This is a clever trick that so many people overlook. Put a
RESPONSE FORM on every page of your website offering a
newsletter or other freebie. This will increase the number
of email addresses you capture exponentially.
Why? When search engines index the pages of your website, a
visitor may come directly to a page other than your home
page. If you only have a subscriber box on your home page,
you`re missing the boat, not to mention the thousands of
visitors who bypass your homepage.
A Word to the Wise: If you don`t know how to create an
opt-in form, no worries. There are home businesses that
provide a foolproof `build your own` tool made just for you!
Wise Way 5 - Contests
Contests very often prove to be a good way to generate
traffic and buzz for your business. Create a contest and put
a form on your site or in a pop-up box. The entry "fee" is
their email address.
Word to the Wise: Not all the people who sign up for your
contest are good prospects. Many are just contest "junkies"
- people who are only looking for freebies and have no
intention of buying a product or service.
Warning to the Wise: If your prizes are cash or
large-ticket items, you should be sure to check with local
agencies to make sure you`re not violating any contest laws.
Wise Way 6 - Display Your Autoresponder Address
Most people give their website link when they place solo
ads, ezine ads, or other marketing messages. To be one step
ahead of the game in collecting email addresses, list your
autoresponder address instead of your URL. This way you can
capture email address and funnel them into your follow-up
sales letters.
Word to the Wise: Don`t have an autoresponder? There are
business systems that will give you one, provide you with
signposts to others, and make sure you know exactly what to
look for to find the "pick of the litter."
Wise Way 7 - Just Ask
If you`re chatting with a prospect on the phone or a
potential customer stops by your place of business, don`t be
shy: ask for an email address or business card (which
usually includes their email address).
Okay, you know what you want. you know what you need. It`s
time for you to set your traps and capture those emails !!
Author Resource:-
Praveen Kumar is a success coach who helps others to
To find the best home based business ideas and
opportunities so you can work at home visit:
http://www.WealthOnline-ProfitMachine.com
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