Business books are one of today’s fastest-growing categories in the professional/trade publishing industry. Business books are a great asset to a person interested in starting his or her first small business and in recent years they have fast turned from heavy theoretical textbooks to a far more readable story format. In a recent interview with renowned business columnist Bill Jackson, Don Hansen asked him why it had taken so long for business books to catch on with most people. He answered in part by saying that in the past, between 42 percent and 62 percent of all business books were harder to read than other kinds of books because 67 percent of them used more complex words than we did. Ben Hewitt, President of Mark Hallet Financial Services Inc. and the author of the top selling news letter "Items That Sell", thinks most business books are too theoretical. The interesting business books are the ones that not only get the facts right but also tell a story in an interesting and appealing manner.
But today, business books are far more approachable than in years past – they tend to be more readable, more useful and may actually help to encourage more people to read this genre. As the business book category has matured, Barnes and Noble insiders report that business books are among the company’s top five categories. Over four thousand new business books are published each year in the U.S. alone, and we are beginning to see some titles encroaching onto the New York Times Bestseller list. But beyond those red-hot numbers is what some publishing executives call a vast ''gray area'' in the way business books are sold, tracked and ranked. Something like 92 percent of all business books are never read (most readers get thru one chapter and then give up). I think that one of the problems is that a lot of business books are just too general and don't explain to a reader how to actually implement their ideas, or sometimes even the authors don't know how to implement their ideas. On the one hand, business books are necessarily about generalizations – on the other hand your company is necessarily all about specifics – so herein lies a dilemma.
The business books are valuable sources of information as well as information on the strategies taken up by a particular company or updated information on the present funding trend, interviews with leading business personalities and suggestions on the ways of capitalization in a business. It can be hard to know which new business books are the most beneficial, and impossible to find the time to read all of them.
Author Resource:-
Jane is a regular contributing editor to Fuzing.com. This view is brought to you via trade leads from the Mobile Phones section of our Business to Business site.
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